Brand kits

One brand. Every studio.

A brand kit holds your colours, type and logo. It lives in your Library. Choose it for a project, and Tino works inside it, in every studio.

Coming to Mac. Free during launch.

The Tino window, with Brand kits chosen in the sidebar. The Casa Lume kit is open as a book: the arch-and-sun logo in three versions, five colours with their roles, and two type styles. Asked to add the olive green from the garden, Tino adds a colour called Olive, for large text and accents.

What’s in a kit.

The parts every studio needs, and the few that make a brand feel like itself.

  • Colours.

    Your palette, with the roles that matter: background, text and accent.

  • Type.

    Your typefaces, and how you use them for titles, text and captions.

  • Logo.

    Every version, for light and dark, down to the smallest size.

And how it feels

Voice
How you write: the words you use, and the ones you never do.
Motion
Your signature moves and their timing, for titles in a film and builds in a deck.
Imagery
The light, the subjects and the framing that look like you.

Make one by asking.

Give Tino what you have, and it drafts the kit as a brand book you can read. Say what’s off, and it changes just that.

  • A logo
  • A link to your site
  • A brand guide
  • A few words

Casa Lume

History

  1. Version 3 Olive added as a support colour TodayCurrent
  2. Version 2 Reversed logo and small sizes 24 OctRestore
  3. Version 1 First draft, from the logo and the film 21 OctRestore
Every change is saved as a version. Go back to any of them.

Made once. Used everywhere.

Use the same kit in Movie and Deck today, and in Music, Vector and 3D when they arrive. Each studio reads the parts it needs. Kits are copied into each project, so a film you send keeps its brand.

The Casa Lume kit, and three things made in it: the film’s closing title in the kit’s wide capitals, the first slide of the design review, and a still for the open house. Each uses the kit’s colours, its type and its logo.

  • MovieThe film’s closing title

    Plaster Night AaHanken Grotesk

  • DeckThe design review, slide 1

    Plaster Dusk Stone AaHanken Grotesk

  • Still4:5, for the open house

    Dusk AaHanken Grotesk

Movie

Titles in your type. Moves in your timing.

Your colours land on every layer, your title style sets the lockup, and your signature moves become the film’s motion.

The Movie studio

The Movie studio with the Casa Lume film playing its closing title. The lockup layer is selected. The inspector reads: Hanken Grotesk Light, 94, in Plaster, fading up letter by letter, from the Casa Lume brand kit. In the timeline the name, the hairline and the credit come in a quarter of a beat apart.

Deck

Every slide on brand. Charts too.

Layouts, tables and charts take your palette and your type.

The Deck studio

The Deck studio with the Casa Lume design review, slide 4 of 6: a column chart of what the roof makes against what the house uses, month by month, in Dusk and Stone on Plaster, with the title in Hanken Grotesk. The inspector reads: colours and type from the Casa Lume brand kit.

When they arrive

  • Music Coming

    A sonic palette: tempo, feel and the instruments that sound like you.

    Design preview. Not final.

  • Vector Coming

    Marks and icons in your colours, with every version kept in step.

    Design preview. Not final.

Bring your brand.

Coming to Mac. Free during launch.